Street Signs of All Kinds in London
It is surprising that this book hasn’t been written before, but we’re lucky that Alistair Hall noticed this and took corrective action. While the subject of London’s street signs may seems banal, it is actually riddled with fascinating stories, themes, and learning that can be taken from them. And that’s before the visual stimulation they provide when considered en masse, as Hall does in this new book, ‘London Street Signs: A visual history of London’s street nameplates‘.
The book is the result of three years of wandering London (fittingly defined as the extent of the city’s postcodes) to photograph, categorise, and research these innocuous little placemarkers that would be sorely missed if they were to disappear overnight. Having followed the evolution of the project via Hall’s dedicated Instagram, his 2018 talk at St Bride, and participation in the NE Signs Scavenger Hunt, it was wonderful to read the final book cover to cover when it arrived this summer.
The book is structured into themed chapters, each with an introductory text followed by a series of illustrations that are richly annotated with supporting material from Hall’s research. Those familiar with Alan Bartram’s books (e.g. Fascia Lettering in the British Isles) will recognise this style of work, and the format works well to direct the reader’s eyes towards features of the signs that may not be noticed on first sight, or that need explaining—it serves as a guided tour through the subject matter. Examples include bilingual signs, remnants of defunct London boroughs, artist-produced ceramic signs, lost and substituted letters, and even a (perhaps unique?) giant neon street sign in Brixton.
Like other types of signage, the topic of London’s street signs can be approached from a number of perspectives, including city/local history, placemaking, architecture, manufacturing, craft, and of course lettering, typography and graphic design. What Hall does so well in the book is to provide sufficient depth to satisfy each of these audiences, while at the same time introducing them to aspects of these signs that fascinate others. Insights into the evolution of alphabets used for street signs sit comfortably alongside discussions of manufacturing and regulation. In all of this Hall maintains a critical eye and his writing conveys the depth of research that he has undertaken to complete the project. I wonder how much more, equally fascinating, material was left on the cutting floor!
There is no doubt that ‘London Street Signs‘ is, and will remain, the definitive work on this very niche topic. However, it also provides a structure within which to consider street signs in locations elsewhere, and to begin your own, now-better-informed, explorations. Hall has created a seminal work which will sit proudly in any library.
- ‘London Street Signs: A visual history of London’s street nameplates‘ (ISBN 9781849946216) by Alistair Hall is published in hardback by Batsford. Find buying links here, and we recommend ordering from a local bookshop where possible (find one in the UK or USA).
- Win a signed copy of the book with limited edition foil-blocked insert by entering our competition here. The closing date is midday London time on Wednesday November 11th and a winner will be announced at the talk on 12th November, see below.
- Alistair Hall has two talks about the book coming up, including one with us which will have an emphasis on the lettering and typographic aspects.
The following photos are captioned with Hall’s annotations from the book.