Chicago Style by Nike

About

Wieden & Kennedy commissioned us to create a series of hand-painted assets to support their ‘Chicago Style’ campaign for Nike. We worked with Frisso (one half of Christiania Designs in Oslo) to deliver everything from slogan showcards to athlete ‘manifestos’ and custom logotypes. These were for use in a pop-up cafeteria, and so additional signage for restrooms etc was also required. Finally, to support the work Frisso lettered an alphabet, numerals, special characters and American sports icons in his casual style for use on ad hoc campaign elements.

Sadly the work didn’t run for the final campaign, which you can find featured here on Art Director Jack Welles’ site.