Not Nice is the first promotional magazine produced by Coy! Communications for the (real) animation company A Large Evil Corporation, and their (fictitious) subsidiary, Evil Farms. It features a stack of tongue-in-cheek and innuendo-filled pages which were launched alongside an exhibition of photography and prints, all directed by Coy’s Mark Denton Esq. The story is now available as a short film…

We were invited along to one of the photo shoots to create a series of shocards for Evil Farms’ new supermarket, promoting everything from humongous melons to popped cherries. Mike Meyer took the brief and ran with it across a fun-packed day in the studio. Thank you to Coy! for getting us involved, a run-down of the whole team and more photos can be found on their blog about the project.