Better Letters at the European Sign Expo
We were invited to participate in the European Sign Expo, part of FESPA Digital 2016 in Amsterdam. It was an action packed week of activities in the ‘Signage Demo Area’, with David Kynaston and Mike Meyer collaborating on a pre-designed panel, facilitating the opportunity for attendees to ‘have a go’, and painting names and other messages in our ‘live lettering’ sessions. We also sneaked into the FESPA annual awards and had some unscheduled fun with miscellaneous props…
Here are some photos and feedback on our work at the event. Massive thanks to: All the team at FESPA and the European Sign Expo; G.F Smith/Colorplan; Mick Pollard; Amsterdam Sign Painters; Iris; Andreas Otto; A.S.Handover.
#LiveLettering
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- David Kynaston and Mike Meyer hard at work #LiveLettering
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- #LiveLettering sheets on G.F Smith Colorplan Papers drying
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- One of David Kynaston’s creations
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- Happy punters come back to collect their name cards
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- More work on display and drying
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- Kids, wives, boyfriends, dogs and colleagues among many recipients of #LiveLettering from the show
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- Mike Meyer with an audience for his final day of #LiveLettering
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- Mike Meyer can’t take any more #LiveLettering, the name card that broke the signwriters’ back!
Better Letters’ Panel
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- David Kynaston laying down the background on the board prepared by Mick Pollard
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- With chalk on the back of David Kynaston’s drawing, Sam Roberts gets to work marking out for the next round of painting
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- David Kynaston laying down the first of the lettering
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- Now it gets fancy with David Kynaston’s trademark script letering
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- Close-up of David Kynaston’s lettering and scenic painting
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- Mike Meyer gets in on the action painting the Better Letters ‘super heroes’, characters originally designed by Jasper Andries of the Amsterdam Sign Painters to fit the super hero theme of the whole FESPA show
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- All the lettering is complete
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- The final panel is painted, ready to be gifted to the wonderful team at FESPA
Video Interlude
FESPA Awards
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- Mike Meyer embraces the social media element of the awards
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- Mike Meyer collects his ‘Silver Tulip’ award, courtesy of the table settings at the Gala Dinner
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- Team Better Letters are honoured to come up to collect Rotulacion a Mano’s silver award in the non-printed signage category
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- Rotulacion a Mano’s award-winning work on display at the show
Other Highlights
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- David Kynaston at work on an impromptu piece on the first day of the show
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- Andreas Otto (Ottographie) dropped in and draw our portraits in exchange for some lettering of his name
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- This is what happens if you leave a big piece of card lying around close to David Kynaston, Jasper Andries and Mike Meyer. (Other models are available!)
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- Laura from FESPA TV dropped in to interview the team and broadcast live to the whole show
Highlights on Social Media
Just arrived at @FESPA to be given a fantastic hand-written James sign by Sam from @better_letters! pic.twitter.com/WEu8wmCzSu
— James M-P (@TheMohawkMan) March 8, 2016
#Signwriting from @better_letters well underway today, drop by and try your hand! A176 Hall 3 #ESE2016 pic.twitter.com/WhOurRtGz3
— European Sign Expo (@EuropeSignExpo) March 8, 2016
Love my name written by David Kynaston, @better_letters Head to the Signage Demo at #ESE2016 @EuropeSignExpo pic.twitter.com/OpqqzKxwfD
— Leighona Aris (@Leighona_A) March 8, 2016
@better_letters Thank you for the talk and the lettering! #livelettering pic.twitter.com/SE83D5GN82
— Simy ❤️Runaways S2! / Watch it! (@simymonna) March 8, 2016
https://twitter.com/Betul_Binici/status/707509474987266048
Sam, David, Mike und ich von @better_letters an ihrem Messestand auf der #Fespa2016 in #Amsterdam. pic.twitter.com/0KBwCR13ee
— Andreas Otto (@OTTOGRAFIE) March 9, 2016
Thanks for the beautiful souvenir! @better_letters #LiveLettering #FESPAdigital pic.twitter.com/Wi0jdCe1Jo
— duomedia (@duomediaPR) March 9, 2016
https://twitter.com/IloontjePeters/status/708016916636573697
Great skills from Dave @better_letters. Beautiful work on lovely paper from @GFSmithpapers. #FESPAdigital pic.twitter.com/nxIyKHVS25
— PrintWeek (@printweek) March 11, 2016
The @better_letters team chose @colorplanpapers for their hand lettering at @FESPA #ESE2016. pic.twitter.com/HjU0SFgGe0
— G . F Smith (@GFSmithpapers) March 12, 2016
@GFSmithpapers @better_letters @colorplanpapers @FESPA thanks for all your great work during the show pic.twitter.com/MK4L5AERSD
— Michael Ryan (@Michael_E_Ryan) March 13, 2016
https://www.instagram.com/p/BCzjHO_owEw/
Thank You!
Thank you @FESPA and @EuropeSignExpo for having us at #ESE2016 in #FESPAdigital#LiveLettering #signpainting pic.twitter.com/EsU0YrLWJO
— Better Letters (@better_letters) March 10, 2016