Take a creative tour through the history of letterforms and discover how the sign writer’s brush has profoundly influenced the development of typefaces in Europe and North America.
This workshop with author and Type Tasting founder Sarah Hyndman takes you on a journey through time and letterforms with fast-paced sketching exercises throughout. Images, sound, scent and tasters will bring each era to life, making this a fun and enlightening discovery session.
You’ll use a selection of mark-making tools including charcoal, pens, pencils and poster paints in your exploration of letterforms (you’re welcome to bring your favourite pens and brushes). This is not a sign writing technique workshop; but it is an ideal companion because it teaches you theory to complement the skill.
The workshop is suitable for complete beginners, and those with previous experience. No prior experience or drawing skills are necessary.
You will: Journey back to the source of the serif and discover the classic proportions that have echoed across the centuries; Uncover the genuine English vernacular style, and find the evidence to prove that sans serifs appeared on buildings long before they were printed; Unpick the idiosyncrasies of naming systems, and celebrate sign writers as the first branding designers — whose influence can still be seen in many of today’s logos; Find out how a quick and casual style left England and went on to travel the world; And spot the shapes of 19th Century counter-culture in fading ghostsigns.
This workshop is ideal for:
- Sign writers who work with design, branding and communications agencies.
- Graphic designers who would like to connect sign writing with type theory.
- The curious who would like to learn more about the history of letterforms in a fun and relaxed setting.
- As a team building session for all departments in the creative industries.
About Sarah Hyndman
Sarah Hyndman is the author of ‘Why Fonts Matter’ and the new ‘What’s Your Type? A type dating card game’. She’s a regular speaker, including TEDx and SXSW, and pops up regularly on radio and TV. Sarah has been researching cultural coding and perception of typefaces for five years.
The workshop will take place in Sarah’s Type Tasting studio.