Mechanics of Typography

21-22 Jul 2018

Cooper Union, New York

Typography is an essential aspect of graphic communication, but the principles involved in doing so elegantly can sometimes seem mystifying. Through demonstrations, discussions and hands-on projects this two-day course will help build a strong grasp of what goes into achieving solid typography. We will explore strategies in making sound typeface selection decisions, mixing typefaces, and dealing with complex hierarchies. We will also tackle fine-tuning long passages of text, and explore various methods of building typographic grids. This is not a basics course, but is rather a more nuanced, deeper exploration of key ideas within typography.

Participants should have a basic understanding of graphic design concepts. Working experience in graphic design, and with InDesign, will be helpful, but is not essential.

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