Gin & Type Tasting

22 Sep 2018

Tap & Bottle, London

Find out how the stories of gin and type are inextricably entwined across trade routes, the history of printing and cultural tastes. Your host for the evening is author Sarah Hyndman.

Our journey begins with the early days of Jenever gin, transported from the Netherlands on the same ships that bring the Dutch-style metal type, which will influence William Caslon’s famous typefaces. Later both will be shipped to the New World, along with scurvy-preventing lime, where Caslon’s type is to be used for the Declaration of Independence.

The tale continues in London where there is a proliferation of distilleries and type foundries. From the apothecary-styled gin of the Victorian display type era; as tea from India becomes a national obsession; to the minimalist and refined styles, which become the signature Helvetica and martinis of the 1950s Mad Men era. Each of our chosen London gins tells a part of this story, one is from Camden and three are local Bankside tipples.

Take part in a magical, multisensory experiment and you will discover that taste is influenced by all of your senses.

Activities and interactive demonstrations will bring each stage in the story to life, and make this a memorable journey of discovery.

Sarah Hyndman is the author of ‘Why Fonts Matter’ and founder of experiential type studio Type Tasting. She was a recent guest on BBC Radio 4’s Word of Mouth, has given a TEDx talk and publishes collaborative research with Professor Charles Spence from the University of Oxford.

No prior knowledge of (or interest in) type or design is necessary (over 18s only).


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