Date(s) - 12/04/2017
18:30 - 19:30
The Art Workers’ Guild
A tutor once said to me, while watching me design a typeface at the RCA in the late 70s, ‘someone has to do that’. A year later my degree show boasted largely black and white typographical ideas. Amongst these was a book dedicated to the letter X, later published by Herb Lubalin in U&LC magazine (volume 7, number 1, March 1980) and a typeface made up from ‘discarded Letraset sheets called Grundini which I later took as the name of my studio.
Then in 1980, ex RCA friend,Tilly Northedge and I set up a design studio to do ‘information design’ in a new and exciting way. Mainly because we were more interested in explaining things rather than selling them. Graphis magazine, (number 305) wrote about us;
‘The humble basic communication of information has never had the glamour of other areas of design. The creation of a poster casts the designer as an artist. Bringing into being corporate identity for some giant multinational company showcase the designer as a business strategist. But the design of a map for a housing project or a set of instructions for how to tie a bow tie – what sort of designer does jobs like these?
Over 26 years we developed an iconographic visual language that drew more from the rules of type and letterforms than it did from traditional life drawing. This became a visual signature that took us from creating visual explanations in magazines and reports to designing complex information products for ‘non profits’ like the UN and World Bank and corporations such as Shell international.
In 2006 I started a studio called Grundini, not to do large projects but to do small ones where creativity was paramount. Taking information design and illustration into new areas such as campaigns and public space images.
Ex Shell client Angela Wilkinson said recently:
Today Peter Grundy AKA Grundini, grapples with modern messiness by designing simple, shared and accessible architectures of the future.
At my talk I’ll show you what I mean.
Lecture starts at 6.30pm prompt
Entrance on the door: members £7, non-members £10, students £5