From Sketch to Screen: How to Create Typefaces
01 June 2017
St Bride Foundation, London
Laura Meseguer, José Scaglione and Cristóbal Henestrosa
With contributions from Gerry Leonidas and Elena Veguillas
In 2012, the Spanish imprint Tipo e published the book Cómo crear tipografías (How to create typefaces), written by renowned Spanish and Latin American type designers: Laura Meseguer, Cristóbal Henestrosa and José Scaglione. The publication, aimed at new and novice type designers as well as those trained in the field focuses on a broad range of questions including:
– How are typefaces designed?
– What is the process?
– Which characters are essential?
– What is the difference between roman, italic and cursive?
– What is OpenType?
To celebrate the publication of the English translation of the book, José, Laura and Cristóbal will discuss these questions and how their own processes informed the writing of the book – unravelling the fascinating task of creating a font, from sketch to screen. (Please note that Cristóbal will be speaking via video.)
Laura Meseguer is a freelance typographer and type designer based in Barcelona; she also teaches and writes on the subject. She works on custom lettering and type design projects released through her own digital foundry, Type-Ø-Tones. Her typefaces include Guapa, Lalola, Multi and Magasin. She is currently busy working on a mix of commercial and personal projects which includes designing Qandus Latin for the Typographic Matchmaking in the Maghrib project.
José Scaglione is a graphic designer, type designer, and co-founder of the independent type foundry TypeTogether with Veronika Burian, where they have published numerous award-winning type families. He teaches typography at the University of Buenos Aires, Argentina, and is frequently invited to lecture about typography and to lead workshops on typeface design at international conferences and academic institutions. José collaborated with Jorge de Buen Unna on the book Introducción al Estudio de la Tipografía. In 2012 he was made chairman of the Letter.2 type design competition and conference, and in 2013 he was appointed president of the Association Typographique Internationale (ATypI).
Cristóbal Henestrosa is a graduate in Graphic Communication from the Escuela Nacional de Artes Plásticas at the National Autonomous University of Mexico (UNAM), possesses a master’s degree in Typographic design from the Centro de Estudios Gestalt and also a diploma in Type Design from The Cooper Union. His type families have been prizewinners of the Type Directors Club in New York and Tipos Latinos (Biennial of Latin American Typography). He is the author of Espinosa: Rescate de una tipografía novohispana, as well as professor of typography and type design at the UNAM.
Gerry Leonidas is the programme director for the MA Typeface Design, MA Res Typography & Graphic Communication, and course director for the TDi summer course at the University of Reading. He is a regular consultant on Greek typography and type design and has published book reviews and occasional articles on typography, and has translated works from English to Greek.
Elena Veguillas works with type every day, not only as part of the type foundry TypeTogether, where she coordinates the communications team, but also as one half of the publisher Tipo e. This imprint is dedicated to publishing original Spanish texts about typography to better establish typographic culture in Spain and beyond. Having completed her MA(Res) in Typography & Graphic Communication at the University of Reading she is now a research student at Central Saint Martins exploring the relationship between architectural lettering and early corporate identity.
Copies of How to Create Typefaces will be available to purchase on the night.